![]() ![]() ZLM: Thank you, Mehrdad and Arabic Script Studio.The first new line declares the function - it indicates the start of the function and names it as disappear. In the cultural sector, we try our best to introduce these things not only to Middle Eastern designers but to the whole world, so that they can enjoy them as much as we do. It can appear in new media, in animation and in typography. This year, our program is at the service of potential customers.Īnd finally… This script has the ability to distance itself from its traditional and calligraphic parts and can easily be placed next to the Latin script in any modern and avant-garde space. ![]() ![]() We are honouring some of the great poets and singers of the Arabian and Iranian worlds. We are writing and preparing a book that we hope will be completed by the end of this year. At the end of this year, our specialised foundry for Arabic script fonts will be released. We have launched a new online tutorial that I call Playful Learning. In the summer, our typography classes will start, which is the result of my years of research. This tour will be in Istanbul, Beirut, Tehran and Dubai. M: We are currently planning a typography workshop tour in the Middle East. There were other smaller projects, such as designing a calendar, as well as live and virtual events. In the branding section, we launched a brand in Dubai, where we compiled and completed everything from strategy to Brand book. We had Two other projects in this section, which we did with the help of designers from Arabian and Iranian worlds, both of which were related to New Year greetings, Christmas and Persian New Year. This week, we selected the most creative projects of Iranian studios that had a typographic approach and interviewed their authors. M: In the cultural section, we had the typographic design week and we received very good feedback from our audience. ZLM: What projects have been highlights for you over the last year? Starting from July, we will start its Exclusive Persian font in the next phase. M: The Melli Coffee Project was our last design in the studio, which started in the fall of 2021 and it’s first phase has just ended. ZLM: What has the studio been up to recently? What have you been creating? Typically, studios and brands in Middle Eastern countries need Arabic script design, but in Europe, as far as I know, the demand rate is low. Sometimes international brands that want to open a branch in the Middle East need this script to design and use their multilingual logo. ![]() M: We had several requests during this period, which we also rejected due to lack of coordination. ZLM: What is the demand like for studios in Europe to work with Arabic? Today, if our customers are from any of these countries, we will lead and guide the design forward based on those same details. The day I discovered them, I realised that I could see my cultural vision in a wide range of details which was a wonderful experience. In a hypothetical line, from India to Morocco, there are countries that use this script, but each in its own style and accent. The next important point is the variety of this script. During my research in this field, I realised two important things: the first and most important is that brands and designers do not like and follow this script in the first place. M: My homeland is Iran and I learned to read and write with this script. ZLM: Why did you decide to specialise solely in Arabic branding? The fact that we are able to work together and get great teamwork achievements despite different languages, countries and cultures, has been, is and always will be very precious for us. We spend parts of the day on Skype talking about work or because of the time difference, we use WhatsApp and that’s the way we share our content with each other. Robert is a student at Reading University and is getting better at font design each and every day. For example, I love motion graphics and Haifa has a very professional performance in customer service. We all have the same main interest in typography with Arabic script, and then other things. M: I needed co-workers who could help me do my job better, so I posted a call on Instagram and found them. We have clients from Middle Eastern countries and we are expanding both every day. Today in 2022, we have a digital cultural platform for Arabic script enthusiasts. In 2020, I started my own cloud design studio with Haifa from Egypt and Robert from France. In 2019, I started the Arabic script platform alone. In 2015, I started graphic design experimentally. M: The shortest way to explain our timeline is this - in 2011 I started researching Arabic script. First, can you explain what you do at Arabic Script Studio? I speak with the founder of Arabic Script Studio (, an Arabic branding studio and leading platform for designers in the Persian and Arab worlds. ![]()
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